Outreach & Messaging

How Arc handles candidate outreach, messaging sequences, and the unified inbox.

Outreach Sequences

Outreach sequences are multi-step engagement campaigns sent to candidates over time. They allow your team to maintain consistent contact without manual effort on every touchpoint.

Creating a Sequence

Go to Pipeline → Outreach
Click New Sequence
Define the steps — each step specifies channel (email, LinkedIn, WhatsApp), delay (days after previous step), and message content
Set a trigger — typically an Access Score threshold or a pipeline stage entry
Activate the sequence

Monitoring

The Active Commands tab shows all running sequences with candidates enrolled, steps completed, and response rate. The Orchestration Health panel flags sequences with low engagement for adjustment.

Automatic Pausing

When a candidate replies to any message, Arc pauses their sequence automatically to avoid over-messaging. They appear in the Inbox for manual follow-up.

Unified Inbox

Pipeline → Inbox consolidates all candidate communications into a single view, regardless of channel. Each thread shows full message history, candidate profile context, and a reply input.

Messages are synced from Unipile, which integrates LinkedIn, email, and WhatsApp into a single API.

Transactional Emails

Arc sends system emails for platform events:

Event	Recipient
Team invitation	Invited member
Interview scheduled	Candidate and recruiter
Password reset	Account holder
Verification code	Account holder (for destructive actions such as team deletion)

Transactional email requires SMTP credentials configured in the environment. Arc supports any SMTP-compatible provider — Resend, SendGrid, and Postmark are recommended.

Video Interview Invitations

To invite a candidate to a Tavus video interview:

Open the candidate profile
Go to the Interviews tab
Click Send Video Interview Invite

The candidate receives a link to join their session. Completion and responses update on the candidate profile automatically.